This was a campaign for Travellers in which we helped distinguish the difference between them and competitors in terms of their knowledge of an ever changing political country and state laws in the U.S.A. We worked on bringing the ‘unlocking American potential’ concept to life by showcasing impactful imagery of complex American landscapes alongside simple typography with a promise of navigation. We then designed an interactive, virtual reality stand that would guide a person through the U.S.A’s insurance laws.